The Energy and Petroleum Regulatory Authority (EPRA) released its 2026 Energy and Petroleum Statistics Report, noting that Kenya’s downstream petroleum sector is heavily concentrated, with three oil marketing companies (OMCs) commanding almost half of all fuel sales.

Vivo Energy Kenya leads the market with a 19.70% share, equivalent to 1,246,943.33 cubic metres of fuel sold out of a total 6,330,507.90 cubic metres recorded for the year.

TotalEnergies Marketing Kenya Plc follows with a 14.12% share, while Rubis Energy Kenya Plc is close behind at 14.04%, together accounting for 47.86% of the market.

The top 20 OMCs collectively represent 84.97% of total petroleum sales volume, leaving the remaining 134 registered firms to share just 15.03% of the market.

Mid‑tier players such as Ola Energy Kenya (3.56%), Hass Petroleum Kenya (3.44%) and Galana Energies Limited (3.35%) occupy the fourth to sixth positions, illustrating a steep drop in market share after the leading trio.

Smaller operators like Stabex International Ltd, with a 2.84% share, have found niche opportunities—in Stabex’s case, focusing on aviation fuel—to remain viable despite the high barriers to entry.

EPRA’s data underscores the challenges faced by new entrants, as the authority lists ten regulatory requirements for operating a petroleum road transport business, including licences, permits and fee structures.