Betika has strengthened its support for grassroots football in Kenya after backing the eighth edition of the Jeff Kuria Football Tournament, which concluded at Ruthigiti Stadium in Kikuyu, Kiambu County.

The tournament brought together 16 men's and women's teams, providing young footballers with a competitive platform to showcase their skills while promoting community participation through sport. Betika Jeff Kuria Tournament 1

In the men's competition, Barcelona FC emerged champions after securing a narrow 1-0 victory over Wazee in the final. Barcelona FC received KSh100,000 for winning the tournament, while Wazee collected KSh50,000 as runners-up.

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The women's final produced a similar scoreline as VSRI defeated Musiengen 1-0 to claim the title. VSRI received KSh100,000, while Musiengen walked away with KSh50,000 after finishing second. Betika Jeff Kuria Tournament 1.

Betika participated in the eighth edition as the tournament's official sponsoring partner, extending its involvement in sporting initiatives aimed at creating opportunities for young people at the grassroots level.

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The partnership places particular emphasis on giving emerging footballers opportunities to compete in organised tournaments where they can demonstrate their abilities and gain valuable competitive experience.

Betika Head of Brand Eric Mwiti said grassroots competitions play an important role in creating pathways for young footballers who need opportunities to develop and showcase their talent.

“Grassroots football is where talent begins. Our support for the Jeff Kuria Football Tournament is about giving young people a platform to compete, be seen and believe that their talent can take them further,” Mwiti said.

He said Betika was also pleased to see young men and women receiving opportunities to participate and compete through the tournament. Betika Jeff Kuria Tournament 1

The tournament has now been held for eight editions, establishing itself as a platform for young footballers seeking competitive exposure and opportunities to advance their development.

Jeff Kuria said the tournament remains focused on identifying and empowering young talent by providing players with opportunities to compete and demonstrate their abilities.

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The competition also seeks to connect promising players with pathways that can support their development beyond community-level football. Betika Jeff Kuria Tournament 1

This year's men's and women's finalists shared KSh300,000 in prize money, with the two champions receiving KSh100,000 each and the two runners-up taking home KSh50,000 each.

Through its partnership with the Jeff Kuria Football Tournament, Betika continues to use grassroots sport as a platform for talent development, community participation and opportunities for young people across Kenya. Betika Jeff Kuria Tournament 1