The Kenya Tourism Board (KTB) officially launched the Hapa Ni Wapi Sales Conversion Campaign in Samburu, targeting the untapped Northern Kenya circuit as a springboard for a broader domestic tourism drive.

KTB chief executive June Chepkemei said the initiative shifts from mere awareness‑raising to creating direct pathways from interest to booking, working with trade partners to offer affordable, ready‑to‑book packages.

The campaign’s first activation will showcase the Chalbi Desert and surrounding Northern Kenya attractions, with plans to roll out to Mambrui–Malindi, Western Kenya and other regions later in the year.

Over fifty tour operators from the Tour Operators Society of Kenya (TOSK) and the Kenya Association of Tour Operators (KATO) have been enlisted to develop and sell the structured travel packages.

Domestic tourism targets and recent performance

KTB’s broader goal is to achieve 5.6 million domestic bed nights by 2027, up from the 5.15 million recorded in the 2025/26 financial year, by promoting year‑round travel across Kenya’s diverse regions.

Chepkemei highlighted recent resilience in domestic travel, noting that more Kenyans are venturing beyond the traditional coast and savannah circuits, especially during low‑season periods.

Expected benefits for travellers and operators

Tour‑operator chair Raymond Cheruiyot welcomed the framework, saying it provides a clear structure to price and package northern destinations affordably, addressing long‑standing barriers of cost and access.

Future roll‑outs and monitoring

Following the northern activation, KTB plans sequential regional roll‑outs to Mambrui–Malindi, Western Kenya and additional circuits, using the campaign as a model for structured, affordable domestic travel packages.