At a forum hosted by the Kenyan Embassy in Washington on 30 September, Nairobi‑based Tuua Safaris and Washington‑based Africaire Hospitality Group launched the ‘Tourism Triangle’ partnership.

The initiative seeks to link Kenya, the Washington metropolitan area and Caribbean markets through coordinated tourism, trade and investment programmes.

Kenya’s Deputy Chief of Mission in Washington, Ambassador Christopher Kirigua, said the platform will open new channels for collaboration between businesses and investors in both countries, using tourism and cultural exchange as a foundation.

The launch attracted diplomatic representatives from seven African nations and senior officials from Maryland, alongside aviation, hospitality and trade stakeholders.

Tuua Safaris founder Lucy Kimanzi highlighted that the partnership will support curated travel programmes that combine safaris, cultural immersion and investment exploration, building on the company’s existing self‑discovery expeditions that have already drawn hundreds of travellers.

Africaire Hospitality Group CEO Ike Nwaneri explained that the scheme will leverage African restaurants, hotels and cultural venues already operating in the US to generate broader interest in travel to the continent.

Washington was selected as the launch base because it hosts many embassies, international organisations, diaspora communities and has strong transport links.

Kenya’s tourism arrivals have reached 2.8 million, and officials aim to increase the annual visitor count to five million through initiatives such as the Tourism Triangle.

Plans are also in place to eventually extend the platform to Caribbean markets, expanding the geographic reach of the partnership.