Kenya is intensifying efforts to draw Pakistani tourists by showcasing its wildlife, beaches and scenic landscapes beyond its traditional tea and coffee exports.

Lt Gen (Rtd) Peter Mbogo Njiru, Kenya’s High Commissioner to Pakistan, is leading the outreach, seeking to broaden bilateral ties through tourism promotion and cultural exchange.

Since his posting in late 2024, the former army commander has focused on expanding economic relations with Pakistan, with tourism emerging as a priority sector.

Last week he hosted a two‑day photography exhibition in Islamabad titled “Kenya–Pakistan: Landscapes and Wildlife Beyond Borders,” aimed at presenting Kenya’s natural attractions to Pakistani audiences.

The exhibition was held at the Pakistan National Council of Arts in partnership with the Pakistan Africa Economic Council and was inaugurated by Federal Minister for National Heritage and Culture Aurangzeb Khichi.

Organisers used the platform to promote Kenya’s wildlife safaris, coastal beaches, Swahili heritage, mountain scenery and lakes as tourism products.

The drive reflects Kenya’s broader strategy to diversify economic diplomacy and position tourism as a high‑value export capable of generating foreign exchange beyond tea.

Earlier in the year Njiru organised a “Kenya Tea Day” in Lahore, allowing Pakistani participants to sample Kenya’s flagship export and strengthen the tea brand’s presence in the market.