The Kenya Association of Manufacturers (KAM), together with government agencies and Danish Industry East Africa, introduced the Kenya‑EU Export Catalogue in Nairobi, showcasing products from textiles to pharmaceuticals and traditional exports such as tea and coffee.

The catalogue is intended to improve the visibility of Kenyan suppliers, create new sourcing opportunities for European buyers and encourage manufacturers to scale production for the EU’s 450‑million‑consumer market.

Kenya’s current exports to the EU total about $1.85 billion, highlighting significant room for growth given the bloc’s GDP of over €18.8 trillion.

KAM Board Chair Hitesh Mediratta warned that high production costs, unreliable electricity, transport bottlenecks and complex regulatory procedures must be addressed for manufacturers to fully benefit from market access.

KAM is working with the government and development partners to provide policy advocacy, market intelligence, certification support, training programmes and trade missions to enhance competitiveness.

The State Department for Trade’s Secretary Michael Mandu stressed that preferential EU market access must be backed by a deliberate export strategy to convert opportunities into higher sales and stronger partnerships.

Kenya’s diplomatic missions were tasked with supplying exporters with market intelligence, identifying prospective buyers and facilitating connections with European partners.

The launch event, held on Wednesday, underscored the EU’s 27‑member composition and Kenya’s aim to increase manufacturing’s contribution to economic growth and employment through deeper market integration.