While employed as an electric‑scooter sales representative at Kenwing, the creator known online as Nduthi Girl began posting simple videos that showed the scooters in everyday Kenyan settings, turning product demos into relatable content.

Her early clip that crossed 700,000 views on TikTok’s For You Page marked the moment she realised the platform could reach audiences far beyond the showroom footfall.

Choosing the moniker ‘Nduthi Girl’ – a blend of the familiar Kenyan word for motorcycle and a gender identifier – gave her a memorable, locally resonant brand that stands out in a male‑dominated space.

Why the scooter became content

The creator uses her rides to answer common questions about range, battery life, charging and the ability of scooters to handle Kenyan roads, turning scepticism into educational moments.

Business benefits and new opportunities

By showcasing scooters to thousands online, she has turned TikTok into an extension of her sales role, with viewers often contacting her directly and converting into customers after watching her videos.

Her growing visibility has attracted brand collaborations and media interviews, including the TUKO.co.ke feature that arose from her online presence.

Advice for aspiring creators

Nduthi Girl advises Kenyan creators to start producing content early, focus on authenticity and use any skill or device they have, rather than waiting for a large following before treating the work seriously.