The administration confirmed that social media influencers will be incorporated into the national public communication strategy, complementing existing channels.

Dennis Itumbi, head of Presidential Special Projects and Creative Economy, presented the plan at an interactive forum with digital creators in Nairobi, stating that influencers will be tasked with advocating for state initiatives.

Itumbi noted that the government is currently endorsing 43 strategic systems and that integrating digital creators is a priority to improve outreach.

The framework aims to align public communication with modern information consumption habits, according to the briefing.

A Media Council of Kenya study was cited to show that social media reaches a larger audience than mainstream media, reinforcing the need for digital engagement.

Creators who meet the established guidelines will be allowed to review official policy briefs for accuracy before translating updates on agriculture, healthcare and affordable housing into audience‑friendly language.

During the forum, Itumbi responded to online discussions about the Social Health Authority, emphasizing that the agency has not collapsed and that accurate storytelling is needed.

He defended spending on digital content distribution by comparing it to traditional newspaper advertising, stating that paying influencers is consistent with existing media budgets.

Interested digital creators are encouraged to grow their social media presence and submit formal campaign proposals through the Creative Economy Office to access administrative resources.