The government announced a plan to market Eldoret’s athletics reputation as a cornerstone of a new North Rift tourism offering, highlighting training camps, sporting facilities and cultural experiences.

Tourism Principal Secretary Julius Bitok said the initiative aims to present Kenya as a secure destination for sports tourism, using athletes and coaches who train at high altitude as ambassadors.

More than 30 athletics legends, led by marathon icon Kipchoge Keino, took part in a symbolic run in Eldoret on Saturday to showcase the region’s sporting heritage.

Why Eldoret’s sports profile matters

Eldoret is internationally recognised for its high‑altitude training environment, attracting athletes and coaches from around the world who seek performance gains in the region’s climate.

Officials see the athletics legacy as a way to diversify Kenya’s tourism beyond wildlife safaris and coastal resorts, encouraging visitors to explore the North Rift’s landscapes and community attractions.

Events and timeline

Eldoret will host Kenya Tourism Week from 21 to 27 September, featuring programmes that combine sports, culture, conservation, gastronomy, digital innovation and community experiences.

Tourism authorities plan to link Eldoret’s facilities with a broader regional circuit of training camps and attractions, creating packages for domestic and international visitors.