Celebrity Net Worth places Behati Prinsloo’s net worth at roughly $30 million as of 2025, with other estimates ranging between $12 million and $35 million.

Her wealth is built on a two‑decade modelling career that includes twelve Victoria’s Secret Fashion Shows, runway work for luxury houses such as Prada, Louis Vuitton and Chanel, and ongoing brand ambassadorships for Seafolly and Pepe Jeans.

Design collaborations add further income, with Prinsloo creating a Victoria’s Secret Pink swimwear capsule in 2010, a THVM denim line in 2014 and a recent fashion and accessories collection for Juicy Couture.

She co‑founded the premium tequila brand Calirosa with husband Adam Levine, holding an equity stake that contributes to her earnings.

Real‑estate transactions have generated tens of millions in profit; the couple bought a Montecito estate for $52 million in 2022 and sold it for about $60 million in October 2025, and previously realised $51 million from a Pacific Palisades compound bought for $32 million in 2018.

Combined with Adam Levine’s assets, the couple’s joint net worth is estimated at $200 million.

Career milestones that underpin the wealth

Prinsloo was discovered in Cape Town in 2005, moved to London later that year, and debuted on the Prada and Miu Miu runways in Milan and Paris in September 2005.

She became a Victoria’s Secret Pink contract model in 2008 and a full Angel in 2009, walking in twelve shows through 2025, including opening the 2014 and 2015 editions.

Beyond the runway, Prinsloo maintains an active Instagram presence that drives paid collaborations with skincare, fashion and lifestyle brands.