Airtel Africa said it is expanding its mobile network, fibre infrastructure and artificial‑intelligence services to improve customer experience and reach underserved communities in its 14 operating markets.

During the past year the operator installed more than 3,250 network sites and laid roughly 3,200 kilometres of fibre, while also investing in retail outlets, distribution channels and digital tools to broaden service access.

Chief Executive Officer Sunil Taldar said the focus is on listening to subscribers, responding to their needs and expanding access to digital services, under the Customer Service Week theme “The Extra Mile”.

A recent initiative involves the commercial deployment of direct‑to‑device satellite connectivity, which lets customers with compatible smartphones stay online in remote areas lacking conventional terrestrial coverage, provided they have a clear view of the sky.

The satellite service is intended to fill coverage gaps where extending traditional mobile infrastructure is challenging, though Airtel Africa did not disclose how many customers are using the service or the financial scale of the rollout.

The operator is also deploying a free AI‑powered Spam Alert service that identifies suspected spam SMS messages and sends real‑time alerts to protect subscribers as mobile services become central to everyday transactions.

As part of Customer Service Week, employees will join frontline teams across the 14 markets to engage directly with users, identify reliability issues and gather feedback for ongoing service improvement.

Airtel Africa’s combined approach of infrastructure growth, digital services and proactive customer engagement aims to strengthen connectivity and support financial and digital inclusion across the continent.